Wednesday, July 23, 2014

You are Never Too Old to Chase Your Dreams

How to Cash In on Late-Life Entrepreneurship

They chased their dream and made it a reality!
A large number of people have the dream of opening their own business. While this may be an easy goal to achieve for younger individuals, those in their later years of life may be hesitant to begin the process believing that the business-ownership boat has already sailed for them. The truth is that there are some cons to starting a business after the age of 50, but there are also some great pros. Before making a decision whether now is the time to start your business, take a look at some of these suggestions.

You Have the Experience and the Network

One of the biggest pros of opening a business in the later years of life is that these entrepreneurs already possess the skills and experience needed to make the company a success. Individuals who have already worked for a number of years, whether in the same industry or many different industries, have gained the real-world, tangible knowledge and experience that can help them in starting their own business. On top of that experience, many older individuals also have a wider network of contacts to help begin and maintain the business from the start. This network includes not only close family and friends but also a slew of professional contacts in which to ask for advice and even do business with.

Old Habits Die Hard

Although the pros of opening a business after 50 may be enough to convince someone it is possible, there are also some cons that should be considered. One of these downfalls is that, as an older person, you may be set in your ways and not open to changing how things are done. Part of opening a business is learning how to grow and adapt with the market – if you are unwilling to embrace the change, opening your own business may not be the best choice for you. Additionally, technology is constantly growing and changing from the cell phones we use to the cash registers we see at different stores. Staying up to date with the latest and greatest can be tough – are you sure you’re up for the challenge?

You Have the Time and Finances Needed

Another important pro is that you will have the time that needs to be committed to the business! Many young entrepreneurs are juggling children, husbands or wives, sports, family, and friends while also trying to get their business off the ground. Older individuals are usually free from younger children who need care, meaning they have the time that is needed to make a business a true success. Additionally, older individuals usually have more or better access to the required financial resources for a business – stocks, bonds, collections and retirement accounts are all financial assets that younger individuals simply do not have to fund their business which can be a huge advantage to older business owners.

It is clear to see that the pros of opening a business later in life in outweigh the cons. While business ownership is not for everyone, it is important, regardless of age, to chase your dreams and make them a reality. By using the experiences that were gained throughout your working life and utilizing the professional and personal network you have created, opening a small business over 50 is almost a no brainer. It is important, however, to be open to change and harness the power of those changes. With determination, hard work, and a little luck, anyone, regardless of age, can become a business owner.

Are you ready to chase your dreams? Then give Stacy O'Quinn a call to find out how you can have your own legitimate home business with the possibilities of creating a six figure income! For more information about Stacy and his opportunities and training techniques, click here.

Sunday, July 20, 2014

Dani Johnson “First Steps to Success” Seminar

Coming to California this August

dani johnson, stacy oquinn
Stacy at Dani's First Steps to Success Seminar
Dani Johnson is a renowned public speaker who holds a number of seminars in order to help individuals take control of their financial life. One of her most popular discussions, “First Steps to Success” is being presented in Long Beach, California August 23 through the 24. This cannot-miss seminar is, as it states, one of the first steps in transforming your financial future and becoming not only financially stable but also increasing your income and earning power overall. The tools that Miss Johnson presents in the seminar are ones that she has used herself and have helped her to gain the success she holds today.

About Dani Johnson

Dani Johnson has lived through the financial struggles that many of us face today. At the lowest point in her life, Miss Johnson was living out of her car with less than five dollars to her name. By working to overcome adversity and implementing the tools she now shares with thousands of individuals, Miss Johnson not only earned her first million dollars by the young age of 23 but also has been able to maintain an average income of over $250,000 a year! Since her own success, she has committed her life to sharing her tools with others in hopes that they too can take control of their earning potential.

Why Should You Participate in Dani Johnson’s “First Steps to Success”?

While the general focus of Miss Johnson’s work is helping individuals earn money they need and want for their financial life there is also a focus on improving the quality of their lives overall. In her “First Steps to Success” two day training seminar, Miss Johnson helps participants to find and explore their full purpose in life and helps to reveal how they too can increase their earning power while also teaching what types of people both help and hinder personal success. While this is reason enough not to miss this seminar, there are a number of other topics covered that are important to those looking for a change.

Dani Johnson teaches participants the secrets of positioning, marketing and promoting themselves in order to achieve higher results in a shorter amount of time. Additionally, participants learn to explore what may be holding them back from reaching their goals or stopping them from seeing continual success in their chosen business area. This seminar also covers more technical tools such as building a bigger, more loyal client base, creating and presenting knock-out professional presentations and how to attract and motivate the right personalities within others to help further personal successes.

The “First Steps to Success” seminar covers these topics and so much more! But Dani Johnson does not just speak about these topics, actions and tools – she has lived them for herself and has proven through her own life how they can work for others. If Miss Johnson can go from living in her car to making $250,000 a year, why can’t you? This seminar is guaranteed to change your life, skyrocket your career and increase your earning potential. So, what do you have to lose? Join Dani Johnson in Long Beach, California this August and see how her techniques and tools can change your life today! 

First Steps to Success changed my life and I bet it will change yours! I would love to help you with your legitimate home business like Dani helped me! For more information, please click here.

Wednesday, July 16, 2014

Preventing Theft from Your Small Business

How to Protect Information in Your Home Office

small business theft
Almost every company, especially those who work in the retail industry, are concerned about theft. When we think of this topic it generally revolves around individuals outside the company taking things that are valuable or important to the organization. But the statistics surrounding employee theft are staggering – almost 75% of employees have admitted to stealing from their employer and over 30% of all company bankruptcies are caused by employee theft. Small business owners should also be concerned about theft from within their business, especially if they are working from a home office.

Do Thorough Background Investigations on Applicants

When looking to hire an employee to work in a home office, it is usually most important for small business owners to find someone who they feel comfortable having in their home. While a gut reaction is usually a pretty good indication, it is also important to do thorough background investigations on anyone you are considering bringing aboard. Gender, educational level and economic background as well as past criminal records can all be indicators of whether or not someone is likely to consider stealing from the business. It is important to remember, however, that pre-employment background check laws vary so make sure to be abreast of the most recent rules on the subject.

Pay Attention to Employee Dispositions

Even if an applicant has passed the background check process with flying colors, it is also important to observe how they act when they begin working for you. Employees who are unhappy with their job, the company they work for or their boss are generally more likely to steal from the company as an act of revenge. Pay attention to warning signs such as a drastic change in behavior, being overly territorial of working space or working long hours when the business owner is not around. Additionally, keep a close eye on important documents such as financial records – if something goes missing or an unexplained charge arises make sure to investigate the situation fully.

Make Fraud Protection a Culture

Hiding concerns about theft and fraud will make employees feel as though they can steal from the organization easily. Make sure to express concerns about these topics and breed a culture of vigilantly protecting against it. When new employees are hired, make sure to fully communicate what is considered theft and what the consequences for these actions are. If employees who are prone to stealing know you are on the lookout they may be less likely to commit the crime. It is also important to make employees feel comfortable and confident about reporting suspicious behavior – employee tips are usually the best way to catch fraudulent actions before they get out of hand.

Theft and fraud are serious crimes against a company, and they are more impactful and distressing when they come from an employee. Making sure to screen applicants before hiring, explaining the company’s policy on theft and keeping a close eye out for strange behavior are all effective ways to help reduce or eliminate the threat of these crimes happening within your business. While it is not productive to be suspicious of every employee that walks through the door it is vitally important to protect your business and your livelihood from those individuals who wish to hurt it.

Is your small business struggling? Maybe you need a small business mentor like Stacy O'Quinn for your work from home business. To learn more about Stacy and how he can help you, click here.

Friday, July 11, 2014

Using the Right Colors for Your Small Business Marketing

Using the Psychology of Colors for Effective Marketing

small business advertising, colors for advertising
Color has been long known to have a powerful impact on how we think and feel not to mention it is also a profound contributor to how we behave and make decisions every day. Great business owners and marketing gurus have been utilizing the power of color for years to evoke certain emotions and reactions from their consumers. When over 90% of buyers purchase a product based on its appearance and over 80% claim they purchase products based on color it is no surprise that color choices can be a powerful tool when effectively marketing a small business.

Major Brands Use Color to Boost Sales

Many big name companies use color psychology as part of their marketing campaigns. Two corporations that use this tactic very well are Starbucks and McDonald’s. Starbucks’ branding includes green in a lot of their marketing and branding – this color is used to promote a correlation between their brand image and relaxation. McDonald’s uses colors that have the opposite effect – their bright red and yellow color scheme evokes feelings of energy and urgency while also appealing to the visual pallets of younger consumers. These colors promote speed and quick customer turnover to help boost sales.

Which Colors Influence Consumers in Which Ways?

Although there are many different shades of all major colors, the general feelings they evoke in consumers are the same. Greens, like those used by Starbucks, are associated with relaxation and harmony, as well as promoting tranquility, health, power, money and nature. Blues often evoke similar feelings as green – peacefulness, tranquility and relaxation – but is also a color that generally appeals to men and helps to promote feelings of security, reliability and productivity. Purple also falls into the cool color category and can have consumers experiencing feelings of respect, wisdom and royalty.

Warmer colors, such as yellow, orange and red, will have the opposite effect on consumers as those they feel with cooler colors. Red grabs consumers’ attention and promotes a sense of urgency and need – this is why red tag sales are so effective for retail markets. Orange and yellow evoke much of the same emotions and feelings in consumers. These colors are optimistic and cheerful but can also trigger feelings of caution and anxiety depending on their application. While these colors are used as cautionary road signs, they can also be used to attract compulsive buyers into a store in a positive way.

How to Properly Use Color Psychology in Marketing

While there is a color to evoke any feeling a business is looking for, slapping that color all over your marketing will not make the impact that is expected. When incorporating color into a branding design, make sure to use contrasting colors where possible to reduce strain on the eyes – if your branding is hard for consumers to look at, it will not promote the feelings and buying power the business desires. Additionally, use contrast to move the consumer’s eye to the product or message you want them to focus on. Colors are powerful and using them properly can help boost any business’s image.

Do you have a home business and need more advice on how you can become more successful? Did you know Stacy O'Quinn started deep in debt and turned his home business into a six figure income? Learn more...

*Photo Courtesy of Incase via Creative Commons License

Thursday, July 10, 2014

Rebranding to Revive Your Small Business

How to Orchestrate a Successful Rebranding

small business, home business, rebranding a business
When organizations have been in business for a number of years, they can often see a decline in sales and exposure. Although their original branding and messaging was effective in years past, it is possible that the brand has become common-place or dare we say, “boring.” Many business owners shutter at the thought of rebranding the business – the amount of work and the possibility of failure have them resisting this move as much as possible. But when a rebrand is done correctly it can be a great tool for reinvigorating a business and its brand. Here are some tips to successfully rebranding your business.

Maintain Your Brand’s Original Mission

While rebranding is a great way to reinvent a business, it is also important to keep the core values intact. The overall goal of rebranding is not to change the company’s brand or image but more generally to strengthen and reinforce what already exists. Rebranding may include a new color scheme, new logo and even a new company slogan, but the message to consumers should generally remain the same in order to keep the business’s integrity in check. Consumers are attracted to things that are new and exciting but also appreciate a business who sticks to what they believe in both on day one and day 100.

Make Sure to Focus on Your Audience

Many businesses that have been around for a while usually have a strong customer base. Although rebranding can be a great way to attract new customers it is also important to focus on those consumers who have helped to keep the business going. By understanding the audience, it is much easier to present an attractive and clear message that consumers will connect with. It is also important to focus on a specific audience to make sure the message is reaching the right people. Too often business’s try to market to everyone possible – unfortunately this often means they are really marketing to no one.

Connect with Consumers

While rebranding is often a lot of internal work, this is also an opportunity to connect with consumers. A new brand is something that a business communicates to its audience, but have you ever thought of allowing consumers to get involved in the process? This process offers companies a unique opportunity to give their customers a voice, communicate with them instead of to them. When customers feel as though their thoughts and opinions matter, they are more likely to be brand ambassadors for the business and spread the message word-of-mouth through social media and other channels.

When businesses reach a point of stagnation in their organization, rebranding may be a great option to revive the brand and the company. While making changes can be scary, it is also an opportunity to reinvent the business’s image and, more importantly, reconnect with customers. By making sure to stick to core values and focus on the target market, rebranding can help business reach a whole new level of success. Not to mention, involving customers in the process can help make better connections overall.

Are you looking for legitimate home business opportunities that will provide you with the financial freedom you always wanted? Then you need to talk to Stacy O'Quinn! For more information on how Stacy can help you, click here.

*Photo Courtesy of Dean Meyers via Creative Commons License